How Adobe Marketing Cloud and Microsoft Dynamics 365 support the customer experience?

At Adobe Summit 2017 in the Las Vegas, Microsoft and Adobe provided further details of jointly offered solutions. Learn how Adobe Marketing Cloud and Microsoft Dynamics 365 support the customer experience.

Adobe and Microsoft announced their cooperation during Microsoft Ignite 2016. It is reported that under the agreement Adobe will run its cloud-based services on Microsoft Azure and Microsoft will use the Adobe Marketing Cloud suite as the official marketing module for Microsoft Dynamics 365 Enterprise Edition.

Adobe Summit 2017 in Las Vegas brought us further details. The company will offer a joint solution for the total customer experience transformation. New tools will enable organizations to personalize their experience with a thorough data analysis, or to manage content across multiple channels.

Jak Adobe Marketing Cloud i Microsoft Dynamics 365 wspierają customer experience? How Adobe Marketing Cloud and Microsoft Dynamics 365 support the customer experience
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“How the new partnership can benefit organizations? Data for marketing and sales will be available in one place. A complete picture of a customer will enable organization to offer their clients a consistent interface, no matter if they visited the website through an advertising campaign, or because of contact with sales teams, “says Grzegorz Przebieracz, Vice-Director, Netwise.

How Adobe Marketing Cloud and Microsoft Dynamics 365 support the customer experience?

Turning Data Integration into Actionable Insights
The development and orchestration of campaigns through Adobe Campaign and Microsoft Dynamics 365

The integration of Adobe Marketing Cloud and Microsoft Dynamics 365 platform gives organizations an opportunity to compile customer insights across various channels. Why is this important? This will enable businesses to create a single view of the customer that can be used to personalize experiences across marketing touchpoints. The creators of the ads will have access to key data about the sales, once stored in separate systems. This will allow you to personalize your experience within the framework of business contacts. We recommend the video for a better understanding how sales and marketing can be even more connected.

Cloud-base digital solutions
Adobe Experience Manager, a content management tool, is available on the Microsoft Azure platform

The platform is a consistent interface that provides customers with faster, personalized web experiences, regardless of what device clients use and where they are located. Based on the reliable Microsoft Azure cloud, Adobe Experience Manager allows you to manage your web content across any screen. Using the services of one provider lowers management and resource costs.

Powerful Data Insights
Adobe Analytics is now integrated with Microsoft Power BI

Adobe Analytics enables data visualization capabilities delivered through Microsoft Power BI.  You will be able to add behavioral data into Power BI and visualize the impact of campaigns across segments. This will give you a better understanding which customer touchpoints are most effective. Here is a guide on how to connect Adobe and Microsoft Power BI.

Cooperation between Adobe and Microsoft also changes the face of Office 365 and its tools for effective and creative marketing projects.

If you want to know more about how to work better as a team, or respond to the changing needs of customers in real time or how to deal with more data and how to more effectively implement the campaigns with the greatest effectiveness – visit Microsoft Office 365 website.

If you’re interested in the capabilities of Microsoft Dynamics 365, Adobe Marketing Cloud, or Microsoft Power BI, please contact us:
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(Photo credit: Brian Smale)